Two Skills that Can Grow Your Business -- and Protect It

Your next transaction opportunity may come from two very different places:  one client chooses you because your brand stands out and another needs your help navigating one of the most complex transactions they'll ever face.  Are you prepared for both?

This month, we are featuring two powerful certificate courses designed to help real estate professionals strengthen their business in very different -- but equally important -- ways.

Mastering Your Personal Brand

In today's market, consumers often research agents long before making contact.  If your messaging is inconsistent, your online presence is weak, or you struggle to clearly communicate your value -- you may be losing business before conversations even begin.

This course helps you build a personal brand that creates trust, visibility, and long-term growth.  You'll learn how to:

  • Define what make you different in your market.
  • Identify your ideal audience and niche.
  • Strengthen your social media and digital presence.
  • Use video and content strategically.
  • Leverage AI tools responsibly to improve efficiency.
  • Create a brand that generates referrals and repeat business.

Stop blending in.  Start building a brand clients remember.

Probate Pitfalls and Power Plays

Probate, trust, and inherited property transactions can quickly become complicated -- and costly -- when agents misunderstand authority, ownership, or legal processes.

This course helps you identify red flags early, avoid costly mistakes, and better serve clients during emotionally complex situations.  You'll learn how to:

  • Determine who has legal authority act
  • Understand probate and trust-related transactions
  • Recognize life and ownership issues
  • Identify tax, valuation, and lien concerns
  • Reduce liability and protect your transactions
  • Know when to pause and involve legal professionals

Complex transactions require confident professionals.

Whether you want to attract more opportunities -- or better handle the opportunities already coming your way -- these courses can help you grow smarter.  Choose the course that fits your business goals -- or invest in both and take advantage of our debut pricing of $140 each (regular pricing is $175 each).

TitleDateInstructorTo register
Special Debut -- Mastering Your Personal Brand6/24/2026Matthew RathbunDetails
Special Debut -- Mastering Your Personal Brand
Virtual / Broadcast
06/24/2026
A virtual course led by instructor Matthew Rathbun held for 7.5 hours over one day.
Register
PB260624